Crafting digital experiences at the intersection of function and emotion — currently shaping the future of mobility at Mercedes-Benz.
My journey started where creativity meets culture — in the first independent social media agency in Portugal, where I learned that great design is always about people first.
From fintech to luxury automotive, I've led design teams that ship products millions of people use daily. Currently at Mercedes-Benz.io, I drive the digital experience strategy for one of the world's most iconic brands.
I believe the best interfaces are the ones you don't notice — they simply work, and they feel right.
Driving the digital future of one of the world's most storied automotive brands. Leading cross-functional design teams across Lisbon, Braga, Stuttgart and Berlin, shaping the connected car ecosystem and owner digital journeys from concept to production.
Led UX for a fast-growing fintech startup building financial comparison tools across Europe. Scaled the design function from scratch — hiring, building processes, and shipping products that simplified complex financial decisions for millions of users.
Creative direction at Portugal's first independent social media agency. Pioneered digital-first creative strategies for major national and international brands, blending visual storytelling with emerging social platforms.
From wireframe to pixel-perfect delivery. Interaction design, visual systems, and prototyping with a strong eye for detail and craft.
Research-led design thinking. Translating user insights and business goals into product visions that teams rally around.
Building and mentoring high-performing design teams. Creating the culture, processes, and systems that scale quality.